Top Hearing Aid Brands for Seniors

Updated August 7, 2025 | Lisbeth Cano

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Hearing aids can significantly improve the quality of life for seniors struggling with hearing loss. This guide will help you understand different hearing aid options and identify top brands suitable for your aging parent.

How Hearing Aids Work and What to Expect

Hearing aids are small electronic devices that amplify sound to help with hearing loss1. They typically include:

  • Microphone
  • Amplifier
  • Speaker
  • Battery

They can’t fully restore hearing, but they help process and amplify sound for better communication.

Styles of Hearing Aids and Their Benefits

Each style meets different needs:

Style Description Best For
BTE Components behind the ear, durable and powerful Most hearing loss types
ITE Custom-fit in the outer ear bowl Moderate to severe loss
ITC Partially placed in ear canal, more discreet Mild to moderate loss
CIC Deep canal fit, nearly invisible Cosmetic preference
RIC Speaker in the canal, compact, clear sound Mild to severe loss
Open Fit Lightweight with open canal, less occlusion effect Mild to moderate high-frequency

Features That Improve Everyday Use

Modern hearing aids include features like:

  • Noise reduction
  • Directional microphones
  • Rechargeable batteries1
  • Telecoils for public sound systems
  • Bluetooth for streaming and app control
  • Multiple sound programs for different environments

“You don’t want to risk having a fall and being unable to get help.” — Dr. Warren Wong

Choosing the Right Hearing Aid for Your Parent

Consider these factors:

  • Type of hearing loss (based on an audiologist’s test)
  • Ease of use (large buttons, rechargeable batteries)
  • Size and comfort (small = discreet, but harder to handle)
  • Needed features (not everyone needs Bluetooth)
  • Cost and insurance coverage
  • Professional support (audiologist fitting is key)2

“Aids bought without a prescription usually have fewer features.” — Mayo Clinic3

Top Hearing Aid Brands Recommended in 2025

These brands lead in quality and innovation4:

  • ReSound
  • Phonak
  • Starkey
  • Oticon
  • Signia
  • Widex
  • Costco (Kirkland Signature) — great value and service5
Brand Key Features
Phonak Excellent background noise control, connectivity5
Oticon Brain-focused processing for natural sound
ReSound Strong streaming and smartphone compatibility
Signia Own Voice Processing for more natural sound
Starkey Wellness-tracking features, custom molds
Widex High-performance sound for severe hearing loss

“Look closely at alignment between specific features and your loved one’s lifestyle.” — Audiology specialist

Best Places to Buy and Get Support

Where you buy a hearing aid matters—quality support leads to better outcomes.

  • Audiologist or Hearing Clinic: Includes testing, fitting, and follow-up6
  • Retailers Like Costco: Budget-friendly bundles with professional services
  • Online: Limited to basic models; prescription aids need fitting
  • Trial Periods and Warranties: Look for risk-free trials and solid coverage6
  • Financial Aid Programs: VA benefits and state programs. See our Financial Planning for Elder Care page for help

Helping Your Loved One Adapt

Adjustment takes time—here’s how to ease into using hearing aids:

  • Give it time. Sounds may feel strange at first
  • Schedule follow-ups with the audiologist
  • Address discomfort or issues early
  • Use two aids if hearing loss is in both ears1

“Regular check-ins can prevent abandonment and ensure ongoing success.” — Hearing health expert

Final Thoughts on Choosing a Hearing Aid

Picking the right hearing aid involves more than just price or name. Work closely with an audiologist, involve your parent in the decision, and keep their lifestyle front-of-mind. With the right brand, proper fit, and realistic expectations, hearing aids can open the door to better conversations, safety, and confidence.

  1. https://www.mayoclinic.org/diseases-conditions/hearing-loss/in-depth/hearing-aids/art-20044116 ↩ ↩ ↩

  2. https://www.mayoclinic.org/diseases-conditions/hearing-loss/multimedia/hearing-aids/vid-20458680 ↩

  3. https://www.fda.gov/medical-devices/hearing-aids/otc-hearing-aids-what-you-should-know ↩

  4. https://www.aarp.org/health/conditions-treatments/choosing-a-hearing-aid/ ↩

  5. https://connect.mayoclinic.org/discussion/hearing-aid-brands-2024-basic-information-about-6-major-brandsmodels/ ↩ ↩

  6. https://www.mayoclinic.org/departments-centers/hearing-aid-program/overview/ovc-20429189 ↩ ↩

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Lisbeth Cano Clinical Researcher and Elder Advocate

Meet the author: Lisbeth Cano earned her medical degree from Universidad de Iberoamérica in Costa Rica and worked as a doctor before becoming a clinical researcher. She now focuses on senior care, writing evidence-based guides for SeniorCanvas.com to help families make safer, smarter decisions for aging parents.